Museum of Ice Cream: A Sweet Adventure for All Ages

If you’ve ever dreamed of diving into a pool of sprinkles or walking through a pink jungle, the Museum of Ice Cream (MOIC) is your ultimate escape. Known for its vibrant colors, whimsical rooms, and fully immersive experience, this museum is more like an interactive playground — and it’s not just for kids.

With locations in New York City, Boston, Miami, and more, the Museum of Ice Cream has become one of the most Instagrammed and talked-about attractions in recent years.

Despite the name, it’s not your traditional museum. The Museum of Ice Cream is a multisensory, immersive experience that combines colorful art installations with themed rooms celebrating ice cream culture, nostalgia, and joy.

Each visit includes unlimited sweet treats, interactive exhibits, and photo-worthy moments in every corner — from giant ice cream scoops to sprinkle pools.

The MOIC went viral thanks to its Instagrammable design, but its success is rooted in experience-driven storytelling. You don’t just look at art — you play in it, taste it, and become part of it.

Top attractions include:

• Unlimited ice cream stations (rotating flavors)
• The Sprinkle Pool
• A pink subway, jungle, and balloon room
• Dozens of themed backdrops for perfect social photos

The New York location is the flagship and most popular MOIC destination. Located in SoHo, this 3-story ice cream funhouse includes a pink slide, unicorns, retro diners, and even a boozy frozen cocktail bar (for adults!).

Details:

• Address: 558 Broadway, New York, NY 10012
• Hours: Usually 10:00am – 7:00pm (varies by day)
• Tickets: $39 (weekday) / $45 (weekend) for adults, discounts for kids and groups
• Nearest Subway: B/D/F/M at Broadway–Lafayette or N/R/W at Prince St.

If you love playful experiences, sweets, and creative photo ops — yes, absolutely. The Museum of Ice Cream is a great outing for:

• Families
• Date nights
• Tourists
• Birthday or bachelorette groups

If you’re looking for educational content or art history… probably not. But if you want 90 minutes of fun and flavor? It’s a win.

Besides NYC, the Museum of Ice Cream has opened pop-ups in:

• Boston, MA
• Chicago, IL
• Austin, TX
• Miami, FL
• Singapore

The Museum of Ice Cream is more than a trend — it’s a celebration of joy, creativity, and connection. Whether you're after the sugar rush or the photo gallery, MOIC delivers a one-of-a-kind experience that’s as sweet as it sounds.